I started thinking about women a lot, not just around fashion but healthy living and work life balance. I wanted clothes that looked edgy, sophisticated and sexy, but was also flattering even if you've had a child and feel like you're carrying a post child muffin top. Your body just isn't the same after having children. I wanted leggings or pants that were slimming and sucked everything in so I looked for thicker materials or a wider waist band to give women that extra give. I wanted the cuts to be flattering and concealing but comfortable and easy to launder. I knew I loved the fashion in Europe the best because it was different, edgy, had different textures and was cut better than the fashions in North America, although I have started working with a number of fantastic Toronto and Montreal based companies. When I started purchasing from Europe, people just loved everything.